Recent experience
Klaviyo, Director (IC)
As a Director in an IC role, conscious agreements were crucial to making progress within ambiguous and quickly changing conditions. I worked closely with my Managing Director, Producers, and teammates to form these agreements around creative strategy, reviews, and approvals in a flexible, real-time way.
Notes on this role:
Fluid movement between multiple squads, channels, and initiatives
Strategic, creative, and technical approaches to concepting and execution
Prioritizing and negotiating with Producers for short and long term workflows
Anticipating when to direct and where to take direction
Navigating IPO in a supporting role
Root Inc, Director (Manager)
As a people leader, I was responsible for a team of 5–7 designers, spanning Email, Web, Social, Campaign, and Internal Comms. Choosing where to go deep, and where to zoom out of each team's work was crucial to this role—as was taking chances on what individuals may need to grow and gain confidence.
Notes on this role:
Team building, hiring, reviews, and leveling
CMS development of design system, content migration, and optimizations
Tailoring approach to B2C, B2B/Enterprise, and internal audiences
Agile workflow using Scrum methodology
Complex management with direct and dotted lines
Navigating IPO in a leadership role
Various clients, Contractor
For 2 years, I covered maternity leaves back to back. I love integrating with teams in times of transition. My broad history with marketing channels, systems, roles, and materials make this possible.
Clients have included:
Bath & Body Works, DSW, Highlights for Children, EXPRESS, Justice, Lane Bryant, Root, and Klaviyo.
History
Ologie, Brand Design
brand guidelines / campaign concepting
DSW, Print + Digital Design
editorial book design / credit card design / emails / direct mail / OOH
EXPRESS, Print + Digital Design
hangtag + package design / web assets / blog system build + content migration
Wallace Designs Group, Giftware Design
vendor sourcing + communication / theme building / crafting detailed design specs / tradeshow sales support
Gooseberry Patch, Illustraton, Content + Layout Design, and Production Management
This was the early aughts and country shabby chic still reigned supreme! I got to cut my professional teeth on painting pretty pictures for a living, as well as play around in publishing.
Notes on my history:
Most of what I learned while paying my early dues DID NOT come naturally. I count overcoming those obstacles as a crucial part of my creative methods. I’m passionate about communicating what’s possible to tackle a specific problem or initiative—sometimes my best advice is, “Talk to [someone else].”