Creative direction + adaptive leadership

Results naturally fall out of the way we think, the way we notice, and the way we move. Prioritize, decide, act, reflect, adapt (it’s circular)—this is how I lead.

I’m energized by partners who are motivated to steer concepts into reality by skillfully engaging the dynamic, passive, and autonomous forces around us. This focused practice creates not just outcomes, but time, ease, and surprising breakthroughs.

My path has swerved from commercial illustration to giftware design to corporate retail to tech. Moving between design languages and industries has taught me to look for what changes, and what stays the same. I’m motivated by these questions: What actually connects with people? What defines a useful product or service? And how do we set the conditions for these things sustainably?

“Lisa is the delightfully improbable locus of deeply intuitive, rigorous and intentional, wacky and exuberant, and endlessly curious. To experience Lisa’s art is to experience her as a colleague is to experience her as a person out in the world. That is to say, she is authentic, and present, and all-in.”

BETH, Copy lead

Meet me on the playing field between well worn experience, and a curiosity for that which doesn’t exist yet.

You might be looking for:

  • Why adaptive? At the very core of guidance is a sensitivity to assess context, help others gain confidence in a way forward, and place bets on the most impactful approach. Leadership does not look, sound, or feel one way—we need more voices in this arena to model success for introverts and deep listeners with a conviction to connect—I’m one of them.

    Upleveling to a new status quo doesn’t often come with a roadmap. I work alongside other creative directors as a sounding board, to craft adaptable, lean, highly prioritized action plans for:


    - creative strategy
    - product development
    - team workflow
    - team structure

  • My trajectory as a creative has been nonlinear—yet I strive to connect the dots by taking a bird’s-eye view!

    I can help you audit, prioritize, and clear a path towards lightweight, actionable systems that withstand scaling up and down. We call this the MVP approach (minimum viable product), and I promise, once it starts working for you, you will feel like the other kind of MVP.

    I’m trained in Scrum, but you don’t need to be in order to benefit from it—I simplify the basic principles to help strategic and emotional thinkers get unstuck.

  • You’ve tried to talk to creatives, or developers, but don’t seem to have the language…which has led to misunderstanding, frustration, and a bypassing conversations altogether. You don’t have to sacrifice asking for something, you just need coaching to point you towards the right conversation.

  • In a trusted member’s absence, you need to hold space for them without interrupting the team’s rhythm—to integrate with your established workflows, suggest optimizations where opportunities arise, and stay ready to hand the seat back to its rightful owner in 3–6 months.